NUTRIPHYSIO

Brand design

Client nutritionist | physiotherapist

NutriPhysio is a holistic brand identity created for a dual-service practice focused on nutrition and physiotherapy. The brand needed to reflect balance, wellness, and trust, combining the clinical reliability of physiotherapy with the natural, wholesome essence of nutritional care. The visual identity is rooted in earthy, calming tones—soft sage, clay beige, and forest green—designed to evoke a sense of healing, calm, and rejuvenation. The minimalist yet organic logo mark subtly integrates a human figure and leaf motif, reinforcing the connection between body health and natural nutrition.

The MOODBOARD

brings together modern clinical settings, fresh produce, and human-centered care to capture the holistic essence of NutriPhysio’s mission. The typography is clean and structured, ensuring readability and professionalism while maintaining warmth and approachability. This branding direction aims to resonate with health-conscious individuals seeking personalized wellness services backed by scientific care and natural methods.

Design Thinking

By applying Design Thinking, the NutriPhysio brand evolved into a well-rounded identity that meets user needs both emotionally and functionally. The final design speaks to wellness, balance, and trust—essential pillars for a brand that combines nutrition and physiotherapy.

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