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UI - UX CASE STUDY
Quick Coffee Ordering Experience
- Client UI AND UX REPORT
This mobile app design brings a refreshing and culturally rooted visual identity to the digital coffee ordering experience. The interface embraces traditional Indian motifs, earthy tones, and playful typography to evoke a sense of warmth and familiarity. The visual design remains consistent throughout, with clean layouts, well-structured cards, and intuitive button placement that guides the user effortlessly through the journey. Every screen is visually engaging yet purposeful, balancing aesthetics with functionality. The use of bold headlines and high-quality imagery adds clarity and visual appeal, while the cohesive design system reinforces brand recognition and user comfort.
UX Design
The user experience is crafted with simplicity and ease of use in mind, making the ordering journey fast, intuitive, and enjoyable. Quick login options, such as WhatsApp sign-in, reduce entry friction and increase trust, especially for a regionally targeted user base. The flow from browsing to checkout is logically structured and minimal in steps, allowing users to complete orders efficiently. Personalization is gently introduced through user profile inputs like birthday and anniversary fields, hinting at tailored future experiences. Clear item breakdowns, visible pricing, coupon input, and payment options contribute to a sense of control and confidence throughout the process.
Improvements & Final Reflection
While the overall experience is thoughtfully designed, there are opportunities for refinement to further elevate usability. Improving color contrast in specific areas, such as the profile and payment screens, would enhance accessibility and readability for all users. Introducing progress indicators during checkout could help orient users through the journey, while subtle microinteractions, like confirmations when items are added, would enhance user satisfaction. This project was an exploration of how culturally inspired storytelling can coexist with seamless, user-centered design. It reinforced the value of blending emotional resonance with functional clarity to create an engaging digital product experience.
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