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Website Redesign
SekCheck Fingerprinting
- Client Case Study : SekCheck Fingerprinting Website — UX/UI Redesign Audit
Visual Hierarchy & Readability
The original website struggled with heavy text blocks, poor line spacing, and an unclear structure, which made it difficult for users to quickly scan or grasp key information. The overuse of capital letters and inconsistent typography further reduced readability. To solve this, I recommended establishing a strong typographic hierarchy using defined heading levels, structured paragraphs, and visual content like icons to break the monotony. I applied usability heuristics and visual hierarchy principles to create a more scannable layout. To validate improvements, I conducted preference tests comparing the original and improved content structure, which showed a clear preference for the cleaner and more accessible design.
CTA Visibility & Conversion Optimization
The website’s primary “Book Now” call-to-action was not effectively driving engagement. It blended into the red background and lacked any urgency or value-driven messaging. I recommended redesigning the CTA using a contrasting color palette that aligned with the brand while standing out visually. To enhance user motivation, I introduced microcopy like “Secure your spot in 2 minutes,” providing clarity and a sense of immediacy. I strategically repositioned CTAs at key scroll points and made them sticky on mobile for maximum visibility. This approach was backed by scroll-depth analysis, click heatmaps, and A/B testing, leading to a measurable improvement in user interactions with the booking funnel.
Content Strategy & Accessibility Improvements
The site repeated information about fingerprinting use cases in several sections, leading to cognitive overload for users. Additionally, the FAQ accordion component was not accessible, lacking proper ARIA labeling and keyboard navigation support, which presented barriers for users relying on assistive technologies. My recommendation focused on simplifying and prioritizing content based on user intent. I consolidated redundant sections, moved high-priority information like pricing and service locations higher on the page, and restructured the FAQ using WCAG-compliant techniques. I also introduced sticky navigation to make information more discoverable. These changes resulted in faster task completion and improved accessibility compliance across devices.
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